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READ THIS FIRST - INSTRUCTIONS
Introduction to Structure of the Program
Legal Terms & Conditions
1 - Welcome and What to expect from the Program
Part 1 - Most IMP: Business & Marketing Fundamentals (DO NOT SKIP)
Ideal Customer - 1 Key Definitions
Ideal Customers - 2 Attributes
Ideal Customer - 3 Create your audience
Ideal Customer - Assignment
Case Study - Alertness
Brand Positioning and Value Proposition - 1 Definition
Brand Positioning and Value Proposition - 2 How to create value
Brand Positioning and Value Proposition - 3 Example
Brand Positioning and Value Proposition - Assignment
Case Study - Weddings Business
Case Study - Doctors
Customer Acquisition Strategies - Part 1
Customer Acquisition Strategies - Part 2
Customer Acquisition Strategies - Part 3
Customer Acquisition Strategies - Assignment
Case Study - Fashion Boutique
Rewards and Loyalty Program - 1 Process
Rewards and Loyalty Program - 2 Design
Rewards and Loyalty Program - Assignment
Increase Repeat Sales - 3 Methods
Increase Repeat Sales - 1 Expectation Setting
Increase Repeat Sales - 2 KPIs
Increase Repeat Sales - 3 Methods
Increase Repeat Sales - Assignment
Customer Referrals & Advocacy - Process
Customer Referrals & Advocacy - 2 Types
Customer Referrals & Advocacy - Programs
Customer Referrals and Advocacy - Assignment
Talent Hiring & Retention - 1 Role
Talent Hiring & Retention - 2 Hiring
Talent Hiring & Retention - 3 Retention
Business Expansion - Overview
Talent Hiring & Retention - Assignment
Personal Branding - Overview
Being an Author - Overview
Thought Leadership - Overview
Customer Satisfaction Strategies - 1 Process
Customer Satisfaction Strategies - 2 Survey Types
Customer Satisfaction Strategies - - 3 Survey Types
Customer Satisfaction Strategies - Assignment
Part 2
Advit Sahdev's TEDx video on How Online Marketing is "Used" by eCommerce to fool normal buyers
Ecommerce - 1 Key Metrics
Ecommerce - 2 Marketing Divisions
Maximise ROI on Google Adwords via Low Intent Keywords
Keyword Expansion Strategies
Ecommerce - 3 Marketing Divisions
Ecommerce - 4 Daily Demand Estimation
Advit Sahdev's TEDx video on Power of Marketing ideas
Anatomy of an Advertisement
Surprise Interview - India's leading Viral Video Maker shares his secrets
Your Opinion Matters
Bonus 1 - Chapter 1 - Introduction - Mindset Coach Tony Lekic
Bonus 1 - Chapter 2 - How Mindset can Impact a person's achievements
Bonus 1 - Chapter 3 - Why ideas fail to execute
Bonus 1 - Chapter 4 - What makes a champion and a winner
Bonus 1 - Chapter 5 - What there true potential is
Bonus 1 - Chapter 6 - Difference between a business mindset and a sports athlete's mindset
Bonus 1 - Chapter 7 - NLP and other methods to create a positive mindset
Bonus 1 - Chapter 8 - What do you look for when people want to work with you
Part 3
Viral loops in Referral Marketing
Ecommerce - 5 Merchandising
Ecommerce - 6 Affiliate Marketing
Surprise Interview - Rubeena Singh Soni talks about B2B Sales
Part 4
Ecommerce - 7 Email Marketing
Ecommerce - 8 Inter Department Coordination
Part 5
Bonus 2 - Focus - Christina Bengtsson Module 1
Bonus 2 - Focus - Christina Bengtsson Module 2
Bonus 2 - Focus - Christina Bengtsson Module 3
Bonus 2 - Christina Bengtsson Module 4
Bonus 2 - Christina Bengtsson Module 5
Bonus 2 - Focus - Christina Bengtsson Module 6
Advanced Email Marketing Optimisation Strategies
Customer Segmentation - The Greatest Strategy