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READ THIS FIRST - INSTRUCTIONS
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Introduction to Structure of the Program
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Legal Terms & Conditions
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1 - Welcome and What to expect from the Program
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Part 1 - Most IMP: Business & Marketing Fundamentals (DO NOT SKIP)
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Ideal Customer - 1 Key Definitions
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Ideal Customers - 2 Attributes
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Ideal Customer - 3 Create your audience
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Ideal Customer - Assignment
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Preview
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Case Study - Alertness
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Brand Positioning and Value Proposition - 1 Definition
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Brand Positioning and Value Proposition - 2 How to create value
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Brand Positioning and Value Proposition - 3 Example
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Brand Positioning and Value Proposition - Assignment
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Case Study - Weddings Business
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Case Study - Doctors
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Customer Acquisition Strategies - Part 1
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Preview
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Customer Acquisition Strategies - Part 2
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Customer Acquisition Strategies - Part 3
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Customer Acquisition Strategies - Assignment
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Case Study - Fashion Boutique
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Rewards and Loyalty Program - 1 Process
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Rewards and Loyalty Program - 2 Design
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Rewards and Loyalty Program - Assignment
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Increase Repeat Sales - 3 Methods
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Increase Repeat Sales - 1 Expectation Setting
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Increase Repeat Sales - 2 KPIs
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Increase Repeat Sales - 3 Methods
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Increase Repeat Sales - Assignment
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Customer Referrals & Advocacy - Process
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Customer Referrals & Advocacy - 2 Types
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Customer Referrals & Advocacy - Programs
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Customer Referrals and Advocacy - Assignment
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Talent Hiring & Retention - 1 Role
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Talent Hiring & Retention - 2 Hiring
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Talent Hiring & Retention - 3 Retention
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Business Expansion - Overview
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Talent Hiring & Retention - Assignment
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Personal Branding - Overview
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Being an Author - Overview
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Thought Leadership - Overview
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Customer Satisfaction Strategies - 1 Process
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Customer Satisfaction Strategies - 2 Survey Types
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Customer Satisfaction Strategies - - 3 Survey Types
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Customer Satisfaction Strategies - Assignment
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Part 2
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Advit Sahdev's TEDx video on How Online Marketing is "Used" by eCommerce to fool normal buyers
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Ecommerce - 1 Key Metrics
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Ecommerce - 2 Marketing Divisions
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Maximise ROI on Google Adwords via Low Intent Keywords
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Keyword Expansion Strategies
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Ecommerce - 3 Marketing Divisions
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Ecommerce - 4 Daily Demand Estimation
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Advit Sahdev's TEDx video on Power of Marketing ideas
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Anatomy of an Advertisement
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Surprise Interview - India's leading Viral Video Maker shares his secrets
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Your Opinion Matters
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Bonus 1 - Chapter 1 - Introduction - Mindset Coach Tony Lekic
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Bonus 1 - Chapter 2 - How Mindset can Impact a person's achievements
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Bonus 1 - Chapter 3 - Why ideas fail to execute
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Bonus 1 - Chapter 4 - What makes a champion and a winner
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Bonus 1 - Chapter 5 - What there true potential is
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Bonus 1 - Chapter 6 - Difference between a business mindset and a sports athlete's mindset
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Bonus 1 - Chapter 7 - NLP and other methods to create a positive mindset
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Bonus 1 - Chapter 8 - What do you look for when people want to work with you
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Part 3
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Viral loops in Referral Marketing
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Ecommerce - 5 Merchandising
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Ecommerce - 6 Affiliate Marketing
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Preview
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Surprise Interview - Rubeena Singh Soni talks about B2B Sales
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Part 4
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Ecommerce - 7 Email Marketing
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Ecommerce - 8 Inter Department Coordination
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Part 5
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Bonus 2 - Focus - Christina Bengtsson Module 1
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Bonus 2 - Focus - Christina Bengtsson Module 2
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Bonus 2 - Focus - Christina Bengtsson Module 3
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Bonus 2 - Christina Bengtsson Module 4
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Bonus 2 - Christina Bengtsson Module 5
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Bonus 2 - Focus - Christina Bengtsson Module 6
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Advanced Email Marketing Optimisation Strategies
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Customer Segmentation - The Greatest Strategy
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