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Week 1
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Introduction + My short story
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Before you Start your business
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How to Create your Niche
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Checklist - How to create a Niche
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Market Research Fundamentals
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Checklist - Market Research
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Week 1 Quiz
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Week 1 Homework
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Week 1 Doubts
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Expert Talk - Krishnan Chatterjee - Chief Customer Officer (SAP)
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Week 2
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Before you start promotions
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Week 1 Updates
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Pricing - The first pillar of Profitability
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Checklist for Price determination
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Identification of the Perfect Customer
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Checklist - Primary Customer Identification
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Week 2 Quiz
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Week 2 Homework
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Week 2 Doubts
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Expert Talk - Sriram Gopalaswamy - Lenovo
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Week 3
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Before you allocate Funds
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Week 2 Updates
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How to create a Marketing Budget
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Budget Creation Checklist
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Product Demand Forecasting
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Checklist - Demand Forecasting
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Week 3 Quiz
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Week 3 Assignment
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Week 3 Doubts
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Expert Talk - Rubeena Singh - iProspect
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Expert Talk - Manan Shah - Truecaller
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Week 4
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Before you share your first message
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Week 3 Updates
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Positioning & Value
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Checklist - Positioning & Value
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Marketing Plan
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Checklist - Marketing Plan
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Week 4 Quiz
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Week 4 Homework
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Week 4 Doubts
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Expert Talk - Amit Sarna - Kenscio
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Expert Talk - Pankaj Pandey
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Expert Talk - Piyush Bhargav
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Week 5
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Before you start advertising
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Week 4 Updates
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Customer Acquisition Strategies
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Customer Acquisition Checklist
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Week 5 Quiz
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Week 5 Homework
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Week 5 Doubts
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Expert Talk - 8
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Expert Talk - 9
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Expert Talk - 10
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Expert Talk - Tony Lekic
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Week 6
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Before you start Next Acquisition cycle
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Week 5 Updates
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Customer Satisfaction Strategies
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Checklist - Customer Satisfaction
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Week 6 Quiz
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Week 6 Homework
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Week 6 Doubts
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Expert Talk - 12
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Expert Talk - 13
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Expert Talk - 14
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Week 7
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Before you give up on existing customers
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Week 6 Updates
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Customer Rewards and Loyalty Programs
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Checklist - rewards and loyalty
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Week 7 Quiz
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Week 7 Homework
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Week 7 Doubts
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Preview
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Krishnan Chatterjee - Chief Customer Officer (SAP) talks about Customer Retetion
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Expert Talk - Aashish Chopra - ixiGo
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Expert Talk - Christina Bengtsson
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Expert Talk - 17
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Week 8
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Before you give up on Profitability
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Week 7 Updates
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Increase Customer Repeat Sales
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Checklist - Increase Repeat Sales
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Week 8 Quiz
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Week 8 Homework
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Week 8 doubts
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Expert Talk - 18
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Week 9
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Before you go to acquisition again
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Week 8 Updates
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Customer Referrals & Advocacy
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Checklist - Customer Referrals
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Week 9 Quiz
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Week 9 Homework
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Week 9 Doubts
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Week 10
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Before you think about expansion
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Week 9 updates
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Talent Hiring and Retention
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Checklist - Talent Hiring and Retention
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Week 10 Quiz
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Week 10 Homework
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Week 10 Doubts
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Week 11
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Before you start to stress out
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Week 10 Updates
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Positive Mindset Routines
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Daily Checklist
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Week 11 Quiz
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Week 11 Homework
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Week 11 Doubts
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Week 12
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Before you think you are successful
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Week 11 Updates
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The Power of Focus
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Daily Checklist - Focus
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Week 12 Quiz
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Week 12 Homework
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BONUS: Personal Branding Fundamentals
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BONUS: Business Expansion Strategies
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BONUS: How to Write a Book
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How to become a Thought Leader
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